Social entrepreneurship is becoming more and more popular as there is a growing share of people who would like to contribute for

social enterprises and are ready to become customers of the social enterprises and in this way participate in reduction of poverty

in the country and support entrepreneurship development. For social enterprise marketing communications to be effective, an understanding

is necessary not only of the information channels which are most effective but also of the preferences customers hold

regarding the information channels that they would like to receive information from. Purpose of research: to investigate the preferences

for different information channels among customers of Latvian social enterprises. Research methods: scientific publications

analysis, analysis of previous conducted research results, social enterprise customers’ survey conducted by Kristīne Casno. Results

of research have indicated that regular customers of social enterprises prefer such information channels as social networks, followed

by television and radio.